Before we propose anything, we check the same seven things. You can run the list yourself and save us both a call.
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Teaches a repeatable skillSoftware, trades, languages, exam prep, technical certification — the outcome is the same regardless of where the learner lives.
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Already sells without you selling itOrganic enrolments suggest the material carries itself. Courses that need constant promotion rarely survive a market change.
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Mostly recorded, not livePre-recorded modules can be subtitled and re-voiced. Live cohorts across an eleven-hour time difference tend not to work.
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Has a clear finish lineA certificate, a portfolio piece, a passed exam. Chinese learners buy completion, not access.
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Built on one country's rulesTax, licensing, employment law, local regulation — the content stops being true at the border.
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Sells on the instructor's personalityParasocial pull does not transfer. The material has to stand on its own once the voice changes.
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Priced above the local ceilingSome subjects simply do not command Western price points domestically, and discounting far enough breaks the economics for both sides.
Three yeses and no reds is usually enough to have a conversation. Fewer than that and we will say so rather than take the meeting.